Case study · Healthcare · Pakistan

Marham: taking the phone calls out of booking healthcare

Client
Marham, Pakistan's healthcare platform
Industry
Healthcare
Scale
40,000+ doctors · multiple cities · web, Android and iOS
Marham platform on desktop, tablet and mobile

The challenge

Booking healthcare in Pakistan traditionally depended on phone calls and manual coordination. Patients called clinics to find a doctor, check fees and availability, and confirm an appointment, while clinic staff managed schedules by hand. There was no easy way to compare doctors, book video consultations, or order lab tests and medicines in one place.

What we built

  • Doctor search

    Filter 40,000+ doctors by specialty, city, fee and availability.

  • Online booking

    In-clinic and video appointments, booked and confirmed without a phone call.

  • Video consultations

    Built into the platform.

  • Payments and refunds

    Secure online payment, with automatic refunds if a doctor is unavailable.

  • Lab tests and medicine delivery

    Booked and ordered through the same flow.

  • Verified-doctor Q&A

    Patients ask questions anonymously and get answers from verified doctors.

  • Web, Android and iOS apps

    Sharing one back end.

What it automated

The work that used to depend on people answering phones — matching patients with doctors, checking availability, confirming appointments, taking payments and handling refunds — now runs automatically. Staff step in only for exceptions.

Have a process that still runs on phone calls?

Tell us what your team spends too much time doing. We'll tell you whether it can be automated, what it would take, and whether the numbers make sense.

Find What You Can Automate

Free assessment. No commitment. If something isn't worth automating, we'll say so.

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